Work on 7 Steps in Creating a Successful Social Media Marketing Strategy to increase traffic with Anjani SEO | Digital Marketing Expert

7 Step Social Media Marketing Strategy Checklist:

1. Create Social Media Marketing Goals That Solve Your Biggest Challenges

2. Research Your Social Media Audience

3. Establish Your Most Important Metrics

4. Research Your Social Competitive Landscape

5. Build & Curate Engaging Social Media Content

6. Engage With Your Audience & Don’t Ignore

7. Track Your Efforts & Always Improve

1. Create Social Media Marketing Goals That Solve Your Biggest Challenges

Increase brand awareness
Higher quality of sales
Drive in-person sales
Improve ROI
Create a loyal fanbase
Better pulse on the industry

2. Research Your Social Media Audience

Facebook’s most popular demographics include:

Urban- and rural-located users (81% each)
Women users (89%)
18-29 year olds (88%)
Those earning less than $30,000 (84%)
Users with some college experience (82%)

Instagram’s most popular demographics include:

Women users (38%)
18-29 year olds (59%),
Urban-located users (39%)
Those earning less than $30,000 (38%)
Users with some college experience (37%)

Twitter’s most popular demographics include:

Women users (25%)
18-29 year olds (36%)
Urban-located users (26%)
Those earning $50,000-$74,999 (28%)
Users with college experience or more (29%)

LinkedIn’s most popular demographics include:

Men users (31%)
18-29 year olds (34%)
Urban-located users (34%)
Those earning $75,000 or more (45%)
Users with college experience or more (50%)

Snapchat and other auto-delete app’s most popular demographics include:

Men users (24%)
18-29 year olds (56%)
Those earning less than $50,000 (27%)
Users with some college experience (27%)

3. Establish Your Most Important Metrics

Reach:Post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it actually reaching user’s feeds?
Clicks:This is the amount of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
Engagement:The total number of social interactions divided by number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact.
Hashtag performance: What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement?
Sentiment:This is the measurement of how users reacted to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment are people associating with your campaign hashtag? It’s always better to dig deeper and find what people are saying.
Organic and paid likes: More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads. However, earning organic likes on Instagram isn’t quite as difficult.


4. Research Your Social Competitive Landscape

5. Build & Curate Engaging Social Media Content

6. Engage With Your Audience & Don’t Ignore

7. Track Your Efforts


8. Always Improve

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