SMO (Social Media Optimization) is an important factor in
your internet search rankings. This strategy is often
overlooked by many companies, even though it can help increase your position
within the search rankings.
In social media, there are two important search engines you have to optimize for:
In social media, there are two important search engines you have to optimize for:
- · The search function within each social network
- · Google search
When you optimize for either search
environment, there are some direct and indirect benefits. The direct benefit is
simply more people finding your profile and connecting with you and visiting
your website. The indirect benefit is from an extra link pointing to your
website from your profile.
Here are some quick tips on how to
make the most of your SMO efforts.
· Integrate
Social into your Website:
Social sharing tools should be
integrated in your site architecture. Include direct web links to your social
media channels from your website and from your social profiles back to your
website. You can also add social media sharing buttons to individual blog
posts.
Links on social media are often
considered higher-quality links because social sites have a high web authority.
Even if your Facebook page is brand new, it’s likely to rank well in the SERP’s
because of Facebook’s overall high authority.
·
Consistency is
Key to SMO:
Creating your social profile seems
like a simple task, yet it’s one of the first areas where businesses tend to
fall short. Fill out the profile information 100%. Search engines tend to favor
profiles with complete information available. It also creates a more
professional cohesive experience for others in your network, so all the contact
information in your social profiles should be exactly the same as they are on
your website.
·
Align SEO
keywords and Social Media:
If you want to maximize exposure of
your social media profiles, keywords play a very strong role. In fact, if
you’re not optimizing your profiles correctly, you’re leaving money on the
table for your competitors. Structure your keywords and target key phrases into
your social profiles in a natural, non-spammy way. If you can effectively use
your keyword or phrase in your profile or page name, it will help it rank
better in keyword searches on Google and within the social network search
itself.
·
Use Keywords in
Your Posts:
Keywords are important for your
website, blog content, and ad campaigns, so it should come as no surprise that
keywords matter with your social content, too. This also helps keep your
content relevant to your target audience. Be Social on Social Media.
It’s called SOCIAL media for
reason, duh! Social signals are an important factor in SEO because search
engines look at social signals and factor in how often you’re posting, how many
people interact with you, and if there are social sharing elements available to
website visitors. Brands often forget that the purpose of these platforms is to
build relationships. It’s not a set and forget type of medium. Get out there
and participate in conversations, follow your customer base, and share helpful
content from both your website and other relevant sites.
·
Use Branded
Cover Images:
I can’t stress the importance of
always putting your best foot forward and staying on brand. The cover image is
typically the first thing a user sees when he or she visits your page, and you
want to give them a good impression. Use this opportunity to convey your brand
messaging to your current and prospective followers/customers. Use recommended
size guides for each platform to ensure that your cover image is formatted and
displayed correctly, and always use professional images that are relevant and
memorable.
·
Stay in Control:
Lastly, never allow employees to
use a personal e-mail address to create or manage your brand social media
accounts. Always use a company controlled e-mail account. You can’t optimize an
account you no longer have access to due to employee turnover.
Social media can be one of your
greatest assets for improving your site’s organic search results if properly
utilized. Following these 7 steps will help you make the most of your
optimization efforts.
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