SEO, as you know it, has changed so much throughout the
years.
Enterprises and corporate companies started hiring SEO
specialists in the mid-1990s. This was the era of manual submissions and
keywords stuffing techniques.
By 2004, even startups and small businesses began to realize
they needed SEO experts to help them achieve their organic goals and increase
traffic and sales.
SEO brings high-value results as user intent is high: WANT
> SEARCH > GET INFO > BUY.
6 SEO Collaborations in Digital Marketing Teams
Nowadays, we find performance and digital teams include core
SEO tactics in their digital strategy as a must. SEO approach today is more
holistic and it collaborates with other disciplines on a day-to-day basis:
Social Media Marketing: Your social media program must be in
line with your SEO strategy in order to achieve full SEO benefits. Social
shares can bring natural backlinks to your site/content and also can indicate
whether your content strategy is working.
Content Strategy: Content is king. Content is an important
SEO asset. Most of SEO’s budget relies on content creation. Defining a strong
content strategy along with SEO can easily lift conversions and brand
authority.
Paid Search: Using SEO and content strategy tactics enable
you to tackle expensive keywords and gain organic traffic. Paid search teams
can collaborate with SEO teams by optimizing landing pages, keyword plans, and
mutual content strategy. At Outbrain, we have three different weekly meetings
between our paid search and SEO teams. We found that brainstorming together
helps us break every challenge.
Conversion: Combining SEO and conversion tactics can lift up
organic results. If you match the right content journey with the best user
experience, you will bring satisfied users to your funnel. Be sure to read heat
maps, understand your users, and test your UI occasionally.
PR and Brand Mention: Online reputation management (ORM) is
another crucial step in SEO strategy. PR teams can truly benefit by
collaborating with SEO, as band mentions can leverage online presence and
search visibility.
Website Developers: SEO needs to work closely with
developers, optimizing for speed, mobile first, technical audits, and knowledge
sharing, as JS isn’t going away. Embrace new technologies and learn how to optimize
for them.
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