Aware about Digital Marketing Importance and Effectiveness with Anjani SEO | Digital Marketing Expert

With the world continuously revolving on the axis of technological advancement man has got many things to add to his comfort list. With the rising interest in the internet and its beneficial usage the man has evolved many options to make his life simpler. Now, rather than going to your local shop for groceries you opt for going online and buying all your errands with a few simple clicks. You name it and the World Wide Web has it to deliver.

Considering the higher interest of customers in online buying and exploring, the companies have now taken the route of e-marketing. Also known as digital marketing; it is the most easy way to market your product to your target audience. As per the studies 89%of the customers choose e-buying over physical buying. Various companies are encashing this opportunity by making themselves available online. Digital marketing is playing a vital role in business productivity here is the brief: 

The importance of digital marketing

While the older generation is still not much able to come out of the web of paper based information stuff the younger generation has evolved themselves to be the most tech savvy and based on e-marketing.

This is mainly because the digital marketing offers a lot of comfort, ease, versatility and most importantly is faster than anything else. It’s not only a boon to the consumers, but a very effective tool for the marketers to reach their target audience. Here are some key points that explain its importance:

• Affordable
• Effective targeting of the audience
• The traceable results
• The effectiveness of digital marketing

Affordable:

The first to be considered point is that digital marketing is very cheaper when compared to the other modes and means of marketing. Information going online regarding your company or product may not cost the company more than a fractional cost of sending the same information via newspaper or a digital advertisement.

Effective targeting of the audience:

When compared the digital marketing again stands out to the print marketing as there is always the chance of people being attracted to the digital media more. As the technology probe more and more into our daily life, it has made a significant effect on our sense that can be convinced. Moreover, there are always higher chances of more people watching an online ad than a print media advertisement.

The traceable results:

Thanks to the technology it has made it very easy for the marketers to track and monitor their results online. The data can always be collected and the analyst may help in data assessing and provide the valuable data for various decision making.

The effectiveness of digital marketing:

Digital marketing is the most widely used marketing aid in the current era as it is considered to be more effective than any other tool. This is true to the core as there is a considerable shift in the preferences of the common man. Here are a few facts that clearly state the effectiveness of digital marketing.

•      The comparative analysis: customers want to have a comparative analysis of the prices and benefits of all the products available in the market. The digital market offers them a platform to review all the aspects associated with a product.
•       The acceptability: In thistech savvy era the information available online is widely accepted by the customers in comparison to the physically available information.
•          Wider audience:The coverage of digital marketing is much more than that of the physical media as the internet is now the new tool of every type of communication. It is a lot much easier to sit back and communicate over a technology driven device.
•       Impact:how many times did you let your favourite show forgotowatchan advertisement of a companyselling some random product? But while surfing the internet it is always very easy to restart what you left from the same point. Any advertisement pop up window attracts you as soon as it flashes on the screen.

Apart from all these things the rising technology regime has given birth to many career opportunities to the aspiring youth. Digital marketing has made our lives simpler and offered us everything right in front of us virtually. Companies have got a very effective tool to market their product and services directly to the customers and track the change in the consumer behaviour.

It has enabled the companies to assess all the attributes of the customers and let them make their best strategic move. Digital marketing holds a significant role for both customers as well as for the companies selling their products and services. So whether you are an individual looking for an opportunity to make your career or a company expanding their business digital market is one vital element for you.

Using in wordpress Yoast SEO plugin to aware about features and benefits and increase traffic with Anjani SEO | Digital Marketing Expert

Yoast is a search-optimization firm based in Wijchen, Netherlands. Yoast is currently considered the most comprehensive search engine optimization software available for WordPress users, with its developers responsible for over 10% of WordPress releases.

Keyword optimization

 Up to 5 keywords for each page.

Preview of your page  

Google, Facebook and Twitter previews.

 Readability check

 We analyze the readability of the copy you wrote and calculate the Flesch Reading Ease score.

Full control over your breadcrumbs

 You can set a primary category for your post, and determine the taxonomy for every single page on your website.

No duplicate content

 Avoid confusing Google with duplicate content, by setting canonical URLs.

Technical stuff in the background

 It doesn’t matter whether you know about robots.txt, .htaccess files, clean permalink URLs or sitemaps – Yoast SEO makes sure your technical configuration rolls out the red carpet for search engines.

Always updated for Google’s algorithm

 The plugin is updated every 2 weeks, so you’re sure that your website is optimized for the most recent Google algorithm

Internal linking suggestions

 Get suggestions for links to other pages on your website, as you write.

Content insights

 We show you the 5 words or phrases you use the most on your page, to check if they’re a match with your chosen keywords.

Redirect manager

 Easily redirect old URLs to new ones. So you don’t lose visitors because they get stuck on a 404 Not Foundpage.

Focus keyword export

•  Get a clear overview of your focus keywords and SEO scores (CSV export)
• 1 year free access to 24/7 support
•  Round the clock email access to our wonderful and knowledgeable support team.

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Work on 10 reasons why you need a digital marketing strategy in 2018 to increase traffic with Anjani SEO | Digital Marketing Expert

10 reasons why you need a digital marketing strategy in 2018

Using a digital marketing plan to support digital transformation

Where do you start if you want to develop a digital marketing strategy? It's a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively, so they are suffering from the 10 problems I highlight later in this article and they are losing out to competitors.

The challenges of creating a digital marketing strategy?

In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best. Your plan doesn't need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within RACE.  We recommend creating a lean digital plan based on 90-day planning to implement your digital plan rapidly to gain traction. You can learn more in our free download.

  

Another challenge is the sheer scope and scale of digital marketing. There are so many great digital marketing techniques ranging from search, social and email marketing to improving the digital experience of your website. Our article, What is digital marketing? shows how by using our RACE planning framework you can define a more manageable number of digital marketing activities which cover the full customer journey. Within each digital marketing technique there are lots of detailed tactics that are important to success, so they need to be evaluated and prioritised, for example from dynamic content for email automation, website personalization to programmatic, retargeting and skyscraper content for organic search.

A recommended approach for developing a digital strategy

10 reasons why you may need a digital channel strategy?

1. You're directionless

I find that companies without a digital strategy (and many that do) don't have clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART digital marketing objectives you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.

2.  You won't know your online audience or market share

Customer demand for online services may be underestimated if you haven"t researched this.  Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online marketplace methodology post. There are great tools available from the main digital platforms where we can find out the level of customer demand, we recommend doing a search gap analysis using Google's Keyword planner to see how you are tapping into the intent of searchers to attract them to your site, or see how many people interested in products or services or sector you could reach through Facebook IQ.

3. Existing and start-up competitors will gain market share

If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

4. You don't have a powerful online value proposition

A clearly defined online customer value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key to this for many organisations since content is what engages your audiences through different channels like search, social, email marketing and on your blog.

 5. You don't know your online customers well enough

It's often said that digital is the "most measurable medium ever". But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.

6. You're not integrated ("disintegrated")

It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course, it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once digital transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.

7. Digital doesn't have enough people/budget given its importance

Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

8. You're wasting money and time through duplication

Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

9. You're not agile enough to catch up or stay ahead

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic - trialing new approaches to gain or keep their online audiences.

10 You're not optimizing

Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought-through strategy.

So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your colleagues and clients. There is also now a lot of experience from how other businesses have successfully integrated digital marketing into their activities as explained in the example digital plans, templates and best practices in our digital marketing strategy toolkit.

Work on 7 Steps in Creating a Successful Social Media Marketing Strategy to increase traffic with Anjani SEO | Digital Marketing Expert

7 Step Social Media Marketing Strategy Checklist:

1. Create Social Media Marketing Goals That Solve Your Biggest Challenges

2. Research Your Social Media Audience

3. Establish Your Most Important Metrics

4. Research Your Social Competitive Landscape

5. Build & Curate Engaging Social Media Content

6. Engage With Your Audience & Don’t Ignore

7. Track Your Efforts & Always Improve

1. Create Social Media Marketing Goals That Solve Your Biggest Challenges

Increase brand awareness
Higher quality of sales
Drive in-person sales
Improve ROI
Create a loyal fanbase
Better pulse on the industry

2. Research Your Social Media Audience

Facebook’s most popular demographics include:

Urban- and rural-located users (81% each)
Women users (89%)
18-29 year olds (88%)
Those earning less than $30,000 (84%)
Users with some college experience (82%)

Instagram’s most popular demographics include:

Women users (38%)
18-29 year olds (59%),
Urban-located users (39%)
Those earning less than $30,000 (38%)
Users with some college experience (37%)

Twitter’s most popular demographics include:

Women users (25%)
18-29 year olds (36%)
Urban-located users (26%)
Those earning $50,000-$74,999 (28%)
Users with college experience or more (29%)

LinkedIn’s most popular demographics include:

Men users (31%)
18-29 year olds (34%)
Urban-located users (34%)
Those earning $75,000 or more (45%)
Users with college experience or more (50%)

Snapchat and other auto-delete app’s most popular demographics include:

Men users (24%)
18-29 year olds (56%)
Those earning less than $50,000 (27%)
Users with some college experience (27%)

3. Establish Your Most Important Metrics

Reach:Post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it actually reaching user’s feeds?
Clicks:This is the amount of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
Engagement:The total number of social interactions divided by number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact.
Hashtag performance: What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement?
Sentiment:This is the measurement of how users reacted to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment are people associating with your campaign hashtag? It’s always better to dig deeper and find what people are saying.
Organic and paid likes: More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads. However, earning organic likes on Instagram isn’t quite as difficult.


4. Research Your Social Competitive Landscape

5. Build & Curate Engaging Social Media Content

6. Engage With Your Audience & Don’t Ignore

7. Track Your Efforts


8. Always Improve

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Let's work on Social media optimization and know how to grow your business revenue using social media marketing to increase traffic with Anjani SEO | Digital Marketing Expert

SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings.
In social media, there are two important search engines you have to optimize for:

• ·        The search function within each social network
• ·        Google search

When you optimize for either search environment, there are some direct and indirect benefits. The direct benefit is simply more people finding your profile and connecting with you and visiting your website. The indirect benefit is from an extra link pointing to your website from your profile.

Here are some quick tips on how to make the most of your SMO efforts.

·      Integrate Social into your Website:

Social sharing tools should be integrated in your site architecture. Include direct web links to your social media channels from your website and from your social profiles back to your website. You can also add social media sharing buttons to individual blog posts.

Links on social media are often considered higher-quality links because social sites have a high web authority. Even if your Facebook page is brand new, it’s likely to rank well in the SERP’s because of Facebook’s overall high authority.

·        Consistency is Key to SMO:

Creating your social profile seems like a simple task, yet it’s one of the first areas where businesses tend to fall short. Fill out the profile information 100%. Search engines tend to favor profiles with complete information available. It also creates a more professional cohesive experience for others in your network, so all the contact information in your social profiles should be exactly the same as they are on your website.

·        Align SEO keywords and Social Media:

If you want to maximize exposure of your social media profiles, keywords play a very strong role. In fact, if you’re not optimizing your profiles correctly, you’re leaving money on the table for your competitors. Structure your keywords and target key phrases into your social profiles in a natural, non-spammy way. If you can effectively use your keyword or phrase in your profile or page name, it will help it rank better in keyword searches on Google and within the social network search itself.

·        Use Keywords in Your Posts:

Keywords are important for your website, blog content, and ad campaigns, so it should come as no surprise that keywords matter with your social content, too. This also helps keep your content relevant to your target audience. Be Social on Social Media.

It’s called SOCIAL media for reason, duh! Social signals are an important factor in SEO because search engines look at social signals and factor in how often you’re posting, how many people interact with you, and if there are social sharing elements available to website visitors. Brands often forget that the purpose of these platforms is to build relationships. It’s not a set and forget type of medium. Get out there and participate in conversations, follow your customer base, and share helpful content from both your website and other relevant sites.

·        Use Branded Cover Images:

I can’t stress the importance of always putting your best foot forward and staying on brand. The cover image is typically the first thing a user sees when he or she visits your page, and you want to give them a good impression. Use this opportunity to convey your brand messaging to your current and prospective followers/customers. Use recommended size guides for each platform to ensure that your cover image is formatted and displayed correctly, and always use professional images that are relevant and memorable.

·        Stay in Control:

Lastly, never allow employees to use a personal e-mail address to create or manage your brand social media accounts. Always use a company controlled e-mail account. You can’t optimize an account you no longer have access to due to employee turnover.

Social media can be one of your greatest assets for improving your site’s organic search results if properly utilized. Following these 7 steps will help you make the most of your optimization efforts.

Know how to increase website traffic using Advanced PPC Techniques with Anjani SEO | Digital Marketing Expert

Advance PPC

PPC suggests that pay per Click and is additionally acknowledge for on-line advertising purpose. PPC could be anormal technique of on-line advertising that primarily buys visits and clicks to your web site. Pay per Click Advertising (PPC) contains making and putting ads within the prime and bottom borders of the programme result pages. 

These ads square measure primarily accustomed encourage folks to visits their web site. so as to put PPC campaign is to be effectively uses by associate degree publicist, requiredproposal on keywords that best outline your line of merchandise. Your ads can perform once somebody searches for product and services exploitation the keywords that you just positioned a bid on. you merely get charged once a traveller clicks on your ads.

PPC is a web selling practice, with the assistance of show a poster in PPC or Paid Search result, we tend to produceads and for that basis bid on specific search terms for that to indicate them. These pay per click ads are going to be showing on top of associate degreed below the non-paid organic search outcome and you’ll pay the programme an insignificant fee all time once a user clicks on your ad, no matter the overall range of times the ad was heralded. PPC ads will show au courant search engines, social media platforms, web pages, and apps.

Paid search ads usually search results (web page title, URL, and below description). Twitter, Facebook, and Instagram ads show in an exceedingly user’s feed constant format as organic posts, however is marked with “Sponsored” or “Promoted”. show ads be incorporated an elected spot on an internet page, and should highlight with the business’s complete style, or take a “native” kind for it to form a continual read for the user.

Latest trend know how to work with Google Adwords Techniques with Anjani SEO | Digital Marketing Expert

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.

                                       

AdWords has evolved into Google's main source of revenue, contributing to Google's total advertising revenues of USD $95.4 billion in 2017. AdWords offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA), this should not be confused with a true CPA pricing model.

Features and services

IP address exclusion

In addition to controlling ad placements through targeting audiences based on location and language usage, ad placements can be refined with Internet Protocol (IP) address exclusion. This feature enables advertisers to exclude specified IP address ranges if they do not want their ads to appear there. Advertisers can exclude up to 500 IP addresses per campaign.

AdWords Express

Google AdWords Express is a feature aimed at small businesses that attempts to reduce the difficulty of managing ad campaigns by automatically managing keywords and ad placement. AdWords Express was previously known as Google Boost.

AdWords Express also supports small businesses that do not have a website by allowing them to direct customers to their Google Place page.

Google Partners

Google Partners, originally known as Google AdWords Certification Program or Google AdWords Certification, is a Google AdWords partner certification program. To become AdWords certified, clients need to pass the AdWords Fundamentals exam and one of the other Advanced AdWords exams such as Search Advertising, Display Advertising, Video Advertising, Shopping Advertising, and Mobile Advertising. As of January 16th, 2018, certification exams moved from Google Partners to Google Academy for Ads.

It replaced Google Advertising Professionals in April 2010, with updates ranging from amended criteria for entries and changes to the exam requirements. The program continues to certify consultants to help the increasing number of Google AdWords clients with AdWords campaigns. The program contains one fundamental exam and five advanced exams.

In order to be individually qualified, a person must pass the program exams. The AdWords qualifications received vary based on which advance exams the individual passes. Google Partners must continue with their best practices by engaging with ongoing professional development. One accredited individual must be certified (two individuals for Google Premier Partners) and a minimum spend threshold of US$10,000 over 90 days must be maintained, with a higher spend threshold for Google Premier Partners.

Placement-targeted advertisements (formerly Site-Targeted Advertisements)

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords, domain names, topics, and demographic targeting preferences. Based on this, Google places ads on relevant sites within the content network. If domain names are targeted, Google also provides a list of related sites for placement. Advertisers bid on a cost-per-impression (CPI) or cost-per-click (CPC) basis for site targeting.

With placement targeting, it is possible for an ad to take up an entire ad block instead of splitting the ad into two to four ads. This leads to higher ad visibility for the advertiser.

The minimum cost-per-thousand impressions bid for placement-targeted campaigns is 25 cents. There is no minimum CPC bid.

Remarketing

Remarketing is an AdWords feature that allows marketers to show advertisements to users that have previously visited their website. This feature also allows marketers to create different audience lists based on the behaviors of website visitors in order to serve relevant ads to these segmented audiences. Remarketing Lists for Search (RLSA) via Google Analytics became available in Google AdWords in early June 2015, allowing for the use of standard GA remarketing lists to plan traditional text search ads.

A more advanced subtype of remarketing is dynamic remarketing through which advertisers can show past visitors the specific products or services they viewed to further customize the ad experience. This subtype is especially used by e-commerce websites that foster a diverse range of products and services and need to have their remarketing messages relevant to users.

While remarketing is a mainstream practice, it remains to be perceived as an intrusive one to many users as they might feel annoyingly stalked all over the internet. So, it is recommended for AdWords advertisers to dive deep into optimization practices such as frequency capping so that their remarketing efforts won't backfire and build customer dissatisfaction and distress instead of brand awareness and sales.

Ad Extensions

Ad extensions allow advertisers to show extra information with their ads, such as a business address, phone number, or web page links. Ad extensions are created to improve ad visibility and attract clicks. They appear with the Search Network, above search results, and at time on the Display Network.

AdWords shows extensions when it calculates that the extensions will improve the advertiser's campaign performance, or when an ad is ranked high enough for it to appear.

Manual extensions

• ·         App extensions - Allow advertisers to provide a link below the ad text directing users to a                                       mobile or tablet app.
•        Call extensions - Allow advertisers to include a clickable phone number in their ads.
•        Location Extensions - Allow advertisers to show their business address, phone number,                                                  and map marker.
•        Review extensions - Allow advertisers to showcase positive, third-party reviews from                                                   reputable sources.
•        Sitelinks extensions - Allow advertisers to add additional links below their ads.
•        Callout extensions - Allow advertisers to add additional descriptive text.
•        Structured Snippet Extensions - Allow advertisers to add up to two predefined headers                                                                   (product or service) like brands or degrees.
•         Price Extensions - Allow advertisers to display prices for products or services.
•         Click-To-Message Extensions - Allows advertisers to connect with advertisers via SMS                                                                 apps.
•         Promotion Extensions - Allow advertisers to highlight sales and promotions that a                                                             business has to offer.

 Automated Extensions

Adwords creates and displays automated extensions when the system predicts they will improve performance. Automated extensions include:

• ·         Consumer Ratings
• ·         Seller Ratings
• ·         Previous Visits
• ·         Dynamic Sitelink Extensions
• ·         Dynamic Structured Snippets

Google Click-to-Call

Google Click-to-Call was a service provided by Google which allowed users to call advertisers straight from Google search results pages. Users entered their phone numbers and Google would connect the call to the advertiser. Google paid for the calling charges. The service was discontinued in 2007. For some time, similar click-to-call functionality was available for results in Google Maps. In the Froyo release of Google's Android operating system, certain advertisements included a very similar functionality. In iOS, phone numbers are automatically recognized as such. Web developers can also provide direct links to the Phone application, providing similar functionality.

Google now offers a mobile click-to-call function which allows searchers to call a business directly rather than going to their website.

Google Adwords Customer Match

Due to the influence of brand messaging on consumer purchasing habits, Google expanded Adwords to include a Customer Match service. Customer Match allows advertisers to show ads to customers based on data they share with Google, as well as allowing advertisers to bid and create ads tailored to customers.