Using Whatsapp and SMS Marketing Grow Your Business and website traffic with ANJANI SEO | Digital Marketing Expert

What is whatsapp marketing?

WhatsApp Marketing characteristics: A professional and effective platform to communicate with potential customers or create a loyalty program. Your bulk whatsapp messages along with images or videos and unlimited characters. A video or picture is worth than thousand words.

What is SMS marketing?

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode.

Key Features of WhatsApp Marketing:

Text Messages:  

Enjoy the opportunity of explaining your service through a text of up to 4000 words per message.

Video:

Video messaging is the best choice for promoting your business. You only have to choose a clip and share it with thousand of potential customers.

Image:

An image is worth a thousand words. A text may be ignored, but not an image. A good picture attracts customers more than anything else.

Audio:

You can even send recorded audio messages to thousands of people in a few clicks. Let your business do the talking for you.

Business Card / Contact:

Share your business card in a digital format to make it easy for your customers to register your number on their mobile phones. Sharing your business's information has never been this easy.

Location: 

You can share any GPS location with your clients so they can easily reach you. You can even insert a clickable link of your site or Facebook page on the GPS's location tag.

Key Features of SMS Marketing:

Create a valuable offer :

without it, you’re going to lose valuable subscribers that have given you premium real estate to promote to them.

Start with an offer :

 To attract and keep every subscriber immediately. If they think your message is a waste of time, they’ll unsubscribe.

Include a direct call to action: 

That your subscribers can act on, whether it’s a discount code or direct link.

Create a sense of urgency:

Your message should be sent when you want a subscriber to immediately respond.

Make the offer exclusive:

Text messaging has an incredible open and conversion rate, don’t waste it on generic offers. Make your subscribers feel as though they’re special.

Mention your brand name:

So subscribers know who sent the message. Not everyone programs every number into their contacts.